A Tale of Social Media and Reader Interaction
Social media is a large part of our society these days. As an author, it plays a part in both your personal and business lives. Why? Because social media is where EVERYONE is—friends, family, co-workers, other writers. And most important, readers.
Many of us were readers before we ever sat down to pen our first book. We were inspired by someone, somewhere, to put our ideas on paper and make them into a story that we hope others want to enjoy. While the point of marketing is to expose our brand, there’s more to it than spamming the interwebz with pleas to buy our books.
Think on this – when you’re engaging a person at a conference or wherever, do you want them to walk up to you, stick their hand out and introduce themselves like this? “Hey, I’m T.J. I know you don’t know me but my books are awesome. Here’s a link to go buy them!”
Most likely, you’d look at that person and wonder whether they were off their meds. You don’t greet total strangers like that in person, so why in the world would it be effective online? Sure readers are always looking for great books. But they’re more likely to buy your work if you come off as a person who is approachable, likeable and not a total bitch.
Admit it, there’ve been times where you looked forward to meeting an author at a book signing or a conference, then after finally having a moment to interact, you swore you’d never buy another one of their books again. Like, ever.
So, don’t be “that guy”.
The question is, how do we let our readers know that we’re real people and not just walking promotions? We have to TALK to them.
Here’s a great example of how simply being friendly can gain great relationships with readers.
The following post had about 100 likes, which means the number of people who actually looked at it was much higher:
So later on, when this same author posted about a new book, the engagement DOUBLED:
I also notice that after I’ve been a bit more chatty with people on social media, I get a lot more engagement in my actual promo posts. And the hope is that more engagement will translate in sales.
For example, I had a new release in a KindleWorlds launch, and instead of spamming my book in The Wolf Pack (a popular Facebook group), I talked about shifters in general, other people’s books, things I was interested in (such as big cats) and commented on/liked other people’s posts. I did this for a couple of weeks prior to my own release. I didn’t spend all day on Facebook, but just a few interactions a day.
Along came release week and guess what happened? I received a TON more engagements on both my fun and promo posts than I’d ever received before. Ever. In addition, I received more REVIEWS on Amazon for the book that I was promoting, and a nice number of opening sales for the first two months of the release. In addition, every other book in the series received a sales bump. And the longer I engaged the group in fun stuff, the longer the sales bump continued. It was a totally magical [insert Harry Potter or Lord of the Rings-type music here!] moment and completely worth it.
So, yes. We do need to actually ‘talk’ to people. Share a bit of yourself with your readership. They don’t need to know what blood type you are, or what color panties you wear on Tuesdays. But a little bit of information can go a long way.
So what kind of things should you share? Here are some examples:
- Are you a Doctor Who fan? Why or why not?
- If you write paranormal, have you ever been on a ghost hunt?
- Which paranormal TV shows or movies do you like?
- For general things, do you enjoy music? If so, what kind?
- Do you listen to it while you write? Does it inspire any of your stories?
- Who are your favorite man-candy actors or girl-crush actresses?
- What do you think about the latest movies that hit the big screen? Love ‘em, hate ‘em, ambivalent or just meh?
- Did you dress up last Halloween? Really? What did you “go” as?
- Coffee lover? Chocolate lover? Hate one or both?
- Are you a proud nerd?
- Know any good jokes? If not, are you master of the funny meme?
Now, I’m not saying just start spouting all of this information all over the interwebz, but find others who may be talking about some of these things and engage them. Your readers will definitely see it and may even check out some of your interests and begin to talk with you about them.
A little interaction can go a loooong way to building positive social media relationships with people who love your writing. And those people will tell someone else. And they’ll tell two friends, and so on and so on.
Bottom line, if readers like you as a person, they’re more likely to stick with you as an author.
So, go get ‘em tiger!