Category Archives for FB Fan Groups

How to Make Your Boxed Set a Success

Boxed sets are a great way to boost your visibility on ebook retailers and can be a good source of extra income, but what does it take for a boxed set to find success? I’ve been in boxed sets since the beginning and I’ve had flops as well as wild successes. Here’s how to avoid flopping.

 

1.High concept drives sales.

Gone are the days of slapping any ol’ group of stories together. For a boxed set to sell well now, it has to have a hook beyond the fact that it is a 99 cent mega deal. There are enough boxed sets for sale that readers can be picky. Give them a reason to pick yours.

My last boxed set (now unpublished) was a mash-up of the Outlander trend with shifter romance. Titled Highland Shifters, the set hit the USA Today bestseller list and part of its success was due to having a very tight concept that was instantly communicated via the cover.

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New Release Book Marketing Strategies that Work Well

iStock_000002973850XSmallThere are many different ways you can market a new release. These are some of the things that I have found that have worked really well, especially for newer authors whose biggest challenge is usually visibility.

When I first started publishing, almost two years ago, I was fortunate to have some great writing friends who shared what worked for them. One of them, Leighann Dobbs, told me about her .99 release strategy. I have since used this for every book.

Each new book is released at .99 for several days and then goes to its regular $2.99 or $3.99 price. This early release discount is only offered to those on my email list (and is an incentive that helps with signups) and posted on my author page (and boosted to fans and friends).

The reason this can work so well is because you get an initial boost of sales upon release that can shoot you onto your genre top 100 lists (or close to it), which helps with visibility. So then a few days later, when you raise to your regular price, you are probably much higher in ranking than you would have been if you’d released at the regular price. Once you are more established, you could experiment with releasing at regular price, but I have found that the initial .99 release works so well that it’s worth missing some potential full price sales and it also is a really nice way to reward your most loyal readers.

When you are brand new and don’t have a list to email, you may want to consider getting the word out in other ways. When I launched a new pen name, I ran some Facebook ads to a simple landing page that had the book cover and blurb about the coming series and a signup link for an email alert when the book went live, with the incentive to get it at the early release discount. This generated about 150 initial signups over about 3 weeks. I also joined a Facebook group in that genre that was full of readers and where promo was limited to new release or sale announcements.

This group was hugely helpful in establishing early readers. I offered an Advance Readers Copy, to help generate some initial interest and reviews and sent out maybe a dozen. A friend recently followed my example but sent out even more ARCs as that group has grown. It is ideal to join a group like this way in advance of publishing. Get to know the readers and other authors and other opportunities may present themselves. I participated in a group sale, a .99 long weekend promo with about 30 other authors and I timed my new release to hit then.

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Have readers add your group to their favs

Consider telling your readers how to add your FB Group to their Favorites. Its a great way to be sure you’re reaching them. Free advertising. 🙂

Two ways:

In the group go to Notifications and in the drop down pick favorites.

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Other way: on left side of your FB “stuff” you’ll see Groups. Put cursor over Groups and you’ll see MORE option pop up. Click it. Then to the right of your groups you can add some to your favorites lists
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How to add an Author Group to your Facebook Group Favorites?

How to add an Author Group to your Facebook Group Favorites? I’ll be using my fan page as an example, but this will work with any author Facebook group.

Its EASY!

First, make sure you join the group: https://www.facebook.com/groups/MichellePillowFanClub/

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First way: In the group next to Notifications (the . . . button) in the drop down pick favorites.

 

 

Other way: on left side of your FB “stuff” you’ll see Groups. Put cursor over Groups and you’ll see MORE option pop up. Click it. Then to the right of your groups you can add some to your favorites lists

 

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